{"id":16567,"date":"2023-12-20T11:48:00","date_gmt":"2023-12-20T14:48:00","guid":{"rendered":"https:\/\/www.mdmarketingdigital.com\/blog\/?p=16567"},"modified":"2025-09-26T07:24:20","modified_gmt":"2025-09-26T10:24:20","slug":"author-pages-and-e-e-a-t","status":"publish","type":"post","link":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/author-pages-and-e-e-a-t\/","title":{"rendered":"Author Pages: Strategies, Examples, and SEO Tips to Boost Your Digital Presence"},"content":{"rendered":"\n

This article came about as a request from the web development<\/a> and design team, although the request wasn\u2019t exactly to \u201cwrite an article\u201d about author pages. So, what did they ask me for?<\/p>\n\n\n\n

It\u2019s a time of renewal at MD Marketing Digital<\/a>, and for the new blog that’s launching soon, the content for my author page was missing. And that means it\u2019s time for the awkward moment of talking about yourself.<\/p>\n\n\n\n

Looking for examples to see what other blog authors write on their pages and shape my own, I found a wide variety of examples and types of author pages, depending on the author\u2019s field and expertise. That\u2019s how this article came to be, to debut mine.<\/p>\n\n\n\n

👉 In our last article, we explained what CRO marketing is<\/a><\/strong> and why it’s the right strategy for you.<\/em><\/p>\n\n\n\n

Author Pages and Their Relationship with E-E-A-T & YMYL<\/h2>\n\n\n\n

The first thing I ask myself is whether anyone actually reads author pages. Before working in SEO, I don\u2019t think I did, and I\u2019d bet that few of those reading this do either. But I do know \u201csomeone\u201d who is interested in author pages, and that\u2019s this corporation called Google, whose opinion matters a bit more than ours. But why are author pages important?<\/strong> The answer is simple: E-E-A-T<\/strong>.<\/p>\n\n\n\n

As Tom\u00e1s explained in his article about RaterHub, E-E-A-T is composed of four factors: expertise, experience, authoritativeness, and trustworthiness<\/strong>. Google\u2019s ranking systems aim to reward original, high-quality content based on perceived E-E-A-T.<\/p>\n\n\n\n

A concept closely tied to E-E-A-T is YMYL: Your Money, Your Life. YMYL topics include news, finance, shopping, fitness, health, and security\u2014areas where trust in the author could directly affect someone\u2019s physical or financial well-being<\/strong>.<\/p>\n\n\n\n

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\r\n\t\tLet's work together.\r\n\t<\/p>\r\n\t\r\n\t\t\r\n\t\t

\r\n\t\t\tContact us<\/a>\r\n\t\t<\/p>\r\n\t<\/span>\r\n\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t<\/defs>\r\n\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tCONTACT US\r\n\t\t\t\t\t<\/textPath>\r\n\t\t\t\t<\/text>\r\n\t\t\t<\/svg>\r\n\t\t<\/a>\r\n\t<\/span>\r\n<\/div>\n\n\n\n

How to Demonstrate E-E-A-T with Author Pages?<\/h2>\n\n\n\n

What would you do to demonstrate it in the real world? Would you look for your university diploma, print out a CV, or show your achievements or recognitions? That would be the right thing to do, so why not do it in the virtual world?<\/p>\n\n\n\n

One of the ways any website can demonstrate E-E-A-T to Google is through author pages<\/strong>. Google pays a lot of attention to who wrote a piece of content and whether that person has enough experience or knowledge to publish on that topic.<\/p>\n\n\n\n

But, as with almost everything in SEO, it depends. In this case, it depends on the topic each piece of content covers. It\u2019s not the same for all websites or topics. For instance, we could write an article about our favorite video game or the best vacation spot without Google considering the author\u2019s relevance. However, in YMYL topics, demonstrating E-E-A-T can be crucial.<\/p>\n\n\n\n

Tips for Writing Author Pages that Demonstrate E-E-A-T<\/h2>\n\n\n\n

Before we analyze examples of author pages for different content themes, let\u2019s take a minute to highlight key elements that cannot be missing from author pages:<\/p>\n\n\n\n