{"id":19370,"date":"2023-07-21T16:05:00","date_gmt":"2023-07-21T19:05:00","guid":{"rendered":"https:\/\/www.mdmarketingdigital.com\/blog\/?p=19370"},"modified":"2025-02-17T13:03:06","modified_gmt":"2025-02-17T16:03:06","slug":"barbie-case-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/","title":{"rendered":"The Barbie Case in Digital Marketing: The Strategy Behind the Success"},"content":{"rendered":"\n<p>On July 20, the highly anticipated Barbie movie was released. However, what is surprising about its success is not just the brand itself, which is highly recognized, but rather the incredible <strong><a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-digital-marketing\/\">digital marketing<\/a><\/strong> strategy that has sparked a true revolution, keeping this success very much alive even on social media.<\/p>\n\n\n\n<p>In this article, we will analyze how the famous Barbie doll has managed to reinvent itself and connect with younger generations through its <strong>clever approach in the digital realm<\/strong>.<\/p>\n\n\n\n<h2 id=\"barbie-an-iconic-and-historic-brand\" class=\"wp-block-heading\">Barbie: An Iconic and Historic Brand<\/h2>\n\n\n\n<p>It is clear that <strong>Barbie<\/strong> is not something new; many of us have grown up under its influence and the strong connection it fosters with <strong>fashion and feminine aesthetics<\/strong>. Barbie\u2019s story began in 1959 when Ruth Handler, co-founder of Mattel Inc., created her as an adult doll that reflected the fashion and glamour of that time.<\/p>\n\n\n\n<p>Since then, she has become a pop culture icon and has undergone multiple transformations to adapt to the trends and values of each generation.<\/p>\n\n\n\n<h2 id=\"the-movie-that-has-everyone-on-the-edge-of-their-seats\" class=\"wp-block-heading\">The Movie That Has Everyone on the Edge of Their Seats<\/h2>\n\n\n\n<p>The film starring <strong>Margot Robbie<\/strong> and <strong>Ryan Gosling<\/strong> has all the <strong>elements for success<\/strong>, from the massive <strong><a href=\"https:\/\/www.mdmarketingdigital.com\/agencia-publicidad-online\">marketing campaign<\/a><\/strong> behind it to collaborations with prominent figures like Dua Lipa and Karol G, which also generated great anticipation around the movie.<\/p>\n\n\n\n<h2 id=\"the-strategy-behind-the-barbie-posters\" class=\"wp-block-heading\">The Strategy Behind the Barbie Posters<\/h2>\n\n\n\n<p>The promotion of this movie was not limited to announcing its star-studded cast and international figures. <strong>Posters featuring the main actors were released and caused a sensation, drawing a lot of attention on social media<\/strong>.<\/p>\n\n\n\n<p>The company cleverly launched the &#8220;Barbie Selfie Generator&#8221; app, an innovative tool powered by <strong>AI (artificial intelligence)<\/strong> that allows users to create their own personalized posters.<\/p>\n\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/BLACKPINK?src=hash&amp;ref_src=twsrc%5Etfw\">#BLACKPINK<\/a> as <a href=\"https:\/\/twitter.com\/hashtag\/Barbie?src=hash&amp;ref_src=twsrc%5Etfw\">#Barbie<\/a> in fan-made posters. <a href=\"https:\/\/t.co\/RElRewiy6F\">pic.twitter.com\/RElRewiy6F<\/a><\/p>&mdash; Buzzing Pop (@BuzzingPop) <a href=\"https:\/\/twitter.com\/BuzzingPop\/status\/1643411321918980096?ref_src=twsrc%5Etfw\">April 5, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<h2 id=\"strategic-partnership-and-collaboration-with-xbox\" class=\"wp-block-heading\">Strategic Partnership and Collaboration with Xbox<\/h2>\n\n\n\n<p>Microsoft is one of the largest technology companies in the world and clearly knows how to forge successful partnerships. <strong>Within its gaming division, known as Xbox, collaborations were made with Barbie<\/strong>. These included providing digital content to players of <strong>the racing game <em>Forza Horizon 5<\/em><\/strong>, specifically a car featuring the brand\u2019s signature colors. Naturally, the partnership between Barbie and Xbox has yielded great results.<\/p>\n\n\n\n<p>This is a highly innovative and modern marketing strategy through video games.<\/p>\n\n\n\n<p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Don\u2019t miss out on your chance to win a Barbie\u2122 Movie Doll Collection or the Xbox Barbie DreamHouse Custom Console with Controllers! Your winning bid will help give girls equal opportunity to succeed through <a href=\"https:\/\/twitter.com\/SavetheChildren?ref_src=twsrc%5Etfw\">@SavetheChildren<\/a>. <a href=\"https:\/\/t.co\/kHIJ7nkD2W\">https:\/\/t.co\/kHIJ7nkD2W<\/a> <a href=\"https:\/\/t.co\/9QOFQWYupB\">pic.twitter.com\/9QOFQWYupB<\/a><\/p>&mdash; Barbie Movie (@barbiethemovie) <a href=\"https:\/\/twitter.com\/barbiethemovie\/status\/1674100373253148673?ref_src=twsrc%5Etfw\">June 28, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<h2 id=\"barbies-malibu-mansion-is-real\" class=\"wp-block-heading\">Barbie\u2019s Malibu Mansion Is Real<\/h2>\n\n\n\n<p>A highly innovative strategy was the literal recreation of Barbie\u2019s Malibu mansion, which became a reality in the United States. Airbnb included it in its rental catalog and promoted it as the &#8220;<strong>Barbie Malibu Dreamhouse<\/strong>&#8220;. Not only that, but a themed hotel inspired by Barbie was also brought to life.<\/p>\n\n\n\n<h2 id=\"many-collaborations-for-the-barbie-boom\" class=\"wp-block-heading\">Many Collaborations for the Barbie Boom<\/h2>\n\n\n\n<p>It\u2019s not just Microsoft and Xbox that deserve mention when it comes to collaborations\u2014Barbie\u2019s movie sparked much more than that. Partnerships were made with major brands like <strong>C&amp;A<\/strong>, <strong>Stradivarius<\/strong>, and <strong>Walmart<\/strong>, which launched exclusive doll-inspired collections. This way, the brand feels more relevant than ever in toy stores and clothing retailers.<\/p>\n\n\n\n<div class=\"cta_box\">\r\n\t<p class=\"cta_txt1\">\r\n\t\tLet's work together.\r\n\t<\/p>\r\n\t<span class=\"cta_txt2_box\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/01\/asterisco.png\">\r\n\t\t<p class=\"cta_txt2\">\r\n\t\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/en\">Contact us<\/a>\r\n\t\t<\/p>\r\n\t<\/span>\r\n\t<span class=\"cta_circle\">\r\n\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/en\">\r\n\t\t\t<svg class=\"cta_svg\" viewBox=\"0 0 100 100\" width=\"100\" height=\"100\">\r\n\t\t\t\t<defs>\r\n\t\t\t\t\t<path id=\"circle\" d=\"M 50, 50 m -37, 0 a 37,37 0 1,1 74,0 a 37,37 0 1,1 -74,0\"\/>\r\n\t\t\t\t<\/defs>\r\n\t\t\t\t<text font-size=\"17\">\r\n\t\t\t\t\t<textPath xlink:href=\"#circle\">\r\n\t\t\t\t\t\tCONTACT US\r\n\t\t\t\t\t<\/textPath>\r\n\t\t\t\t<\/text>\r\n\t\t\t<\/svg>\r\n\t\t<\/a>\r\n\t<\/span>\r\n<\/div>\n\n\n\n<h2 id=\"promotional-tours-and-clever-advertising\" class=\"wp-block-heading\">Promotional Tours and Clever Advertising<\/h2>\n\n\n\n<p>One of the strengths of this new release, along with its preparations, is the clever advertising strategically placed to capture attention. <strong>The live-action stars announced promotional tours in eight different cities<\/strong>, generating anticipation and ensuring the movie\u2019s massive success.<\/p>\n\n\n\n<h2 id=\"a-retro-touch-with-barbies-most-iconic-song\" class=\"wp-block-heading\">A Retro Touch with Barbie\u2019s Most Iconic Song<\/h2>\n\n\n\n<p>As expected, the highly anticipated movie features the iconic and well-known song <em>Barbie Girl<\/em> by Aqua, with contributions from <strong>Nicki Minaj<\/strong> and <strong>Ice Spice<\/strong>. This undoubtedly sharpened the already efficient and well-planned marketing strategy of the film.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nicki Minaj &amp; Ice Spice \u2013 Barbie World (with Aqua) [Official Music Video]\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/CUj2AWEJnwQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"marketing-lessons-from-barbie-a-brand-that-knows-how-to-reinvent-itself\" class=\"wp-block-heading\">Marketing Lessons from Barbie: A Brand That Knows How to Reinvent Itself<\/h2>\n\n\n\n<p>The art of marketing is something the team behind the Barbie brand excels at, successfully reinventing itself to connect with new generations in an ever-changing world. Now, let&#8217;s break down some of the key marketing lessons the company employed in its strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adapting to the Digital World<\/strong>: The company perfectly understood which strategy to apply to reach all the children connected online and in the digital space. By creating an interactive website with games, downloadable content, and apps, it allows younger audiences to engage in exciting experiences with the brand, increasing their engagement.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Humanizing the Brand<\/strong>: Through the creation of social media accounts and websites, the Barbie brand humanized its most iconic figure, making it more relatable to audiences by sharing details about her life and hosting events.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diversity and Inclusion<\/strong>: Many years ago, in its early days, Barbie faced criticism for its unrealistic and highly stereotyped figure. In response, the company decided to launch a line of curvy dolls with different skin tones, eye colors, and a variety of styles, successfully achieving greater levels of inclusion.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Empowerment Campaigns<\/strong>: In line with the current social context, the brand also embraced the slogan <em>&#8220;You can be anything,&#8221;<\/em> promoting female empowerment. By showcasing its iconic doll in various professions and roles, Barbie successfully broke traditional barriers and delivered a positive message to young girls.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategic Collaborations<\/strong>: The previously mentioned partnerships with companies like Microsoft, Spotify, and Airbnb were instrumental in expanding the brand and reaching a wider audience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scarcity and Exclusivity<\/strong>: Limited-edition product collaborations, such as the Barbie Xbox or the Pink Chevrolet Corvette for <em>Forza Horizon 5<\/em>, also proved successful. This created a sense of urgency among fans to acquire these exclusive items, generating buzz even on social media.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retro and Nostalgia<\/strong>: The nostalgic appeal of Barbie\u2019s Malibu Dreamhouse and the brand\u2019s most iconic song serves as both a message and a tribute to longtime fans. This strategy creates a more immersive experience and extends the brand\u2019s reach beyond younger audiences.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Barbie has been an exceptional example of adaptation and relevance in popular culture. Its focus on the digital world, diversity, empowerment, strategic collaborations, and the creation of unique experiences offers valuable lessons applicable to any type of business.<\/p>\n\n\n\n<p>Without a doubt, Barbie is a brand that has successfully maintained its influence on new generations, connecting with its audience and increasing its relevance in the collective imagination. <strong>The success of the movie is a testament to the power of a well-thought-out, carefully planned, and <a href=\"https:\/\/www.mdmarketingdigital.com\/en\/social-media-agency\">expertly executed marketing strategy<\/a><\/strong>.<\/p>\n\n\n\n<p>Like Barbie, many other brands are undergoing a process of adaptation and innovation to stay relevant in the entertainment industry. A strong digital approach is key to achieving success and gaining public recognition.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"On July 20, the highly anticipated Barbie movie was released. However, what is surprising about its success is&hellip;\n","protected":false},"author":8150,"featured_media":11514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1491,1579],"tags":[],"class_list":{"0":"post-19370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-culture","8":"category-marketing-campaigns","9":"cs-entry","10":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Barbie Case in Digital Marketing: The strategy behind the success<\/title>\n<meta name=\"description\" content=\"It wasn&#039;t just a movie release; it was also a masterclass in digital marketing. Discover the Barbie case and apply its lessons to your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Barbie Case in Digital Marketing: The strategy behind the success\" \/>\n<meta property=\"og:description\" content=\"It wasn&#039;t just a movie release; it was also a masterclass in digital marketing. Discover the Barbie case and apply its lessons to your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia MD Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/md.marketingdigital\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-21T19:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-17T16:03:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/07\/Caso-Barbie-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"896\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eugenia Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingD_Arg\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingD_Arg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eugenia Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Barbie Case in Digital Marketing: The strategy behind the success","description":"It wasn't just a movie release; it was also a masterclass in digital marketing. Discover the Barbie case and apply its lessons to your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"The Barbie Case in Digital Marketing: The strategy behind the success","og_description":"It wasn't just a movie release; it was also a masterclass in digital marketing. Discover the Barbie case and apply its lessons to your business.","og_url":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/","og_site_name":"Agencia MD Marketing Digital","article_publisher":"https:\/\/www.facebook.com\/md.marketingdigital","article_published_time":"2023-07-21T19:05:00+00:00","article_modified_time":"2025-02-17T16:03:06+00:00","og_image":[{"width":1344,"height":896,"url":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/07\/Caso-Barbie-Marketing.jpg","type":"image\/jpeg"}],"author":"Eugenia Villegas","twitter_card":"summary_large_image","twitter_creator":"@MarketingD_Arg","twitter_site":"@MarketingD_Arg","twitter_misc":{"Escrito por":"Eugenia Villegas","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/#article","isPartOf":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/"},"author":{"name":"Eugenia Villegas","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#\/schema\/person\/a2477fad6f1f50a486e84802873329b6"},"headline":"The Barbie Case in Digital Marketing: The Strategy Behind the Success","datePublished":"2023-07-21T19:05:00+00:00","dateModified":"2025-02-17T16:03:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/"},"wordCount":1138,"commentCount":0,"publisher":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/07\/Caso-Barbie-Marketing.jpg","articleSection":["Digital Culture","Marketing Campaigns"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/","url":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/","name":"The Barbie Case in Digital Marketing: The strategy behind the success","isPartOf":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/07\/Caso-Barbie-Marketing.jpg","datePublished":"2023-07-21T19:05:00+00:00","dateModified":"2025-02-17T16:03:06+00:00","description":"It wasn't just a movie release; it was also a masterclass in digital marketing. Discover the Barbie case and apply its lessons to your business.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/barbie-case-in-digital-marketing\/#primaryimage","url":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/07\/Caso-Barbie-Marketing.jpg","contentUrl":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/07\/Caso-Barbie-Marketing.jpg","width":1344,"height":896,"caption":"Caso Barbie Marketing"},{"@type":"WebSite","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#website","url":"https:\/\/www.mdmarketingdigital.com\/blog\/","name":"Agencia MD Marketing Digital","description":"Ent\u00e9rate de todo lo que sucede en el mundo digital. Somos MD tu agencia de Marketing Digital","publisher":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mdmarketingdigital.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#organization","name":"Agencia MD Marketing Digital","url":"https:\/\/www.mdmarketingdigital.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2024\/07\/mdmarketingdigital_logo_square.png","contentUrl":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2024\/07\/mdmarketingdigital_logo_square.png","width":500,"height":500,"caption":"Agencia MD Marketing Digital"},"image":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/md.marketingdigital","https:\/\/x.com\/MarketingD_Arg","https:\/\/www.linkedin.com\/company\/md-marketing-digital","https:\/\/www.pinterest.com\/mdigital\/"]},{"@type":"Person","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#\/schema\/person\/a2477fad6f1f50a486e84802873329b6","name":"Eugenia Villegas","description":"Soy licenciada en Letras y Especialista en SEO. Paso mis d\u00edas nadando en un oc\u00e9ano de palabras y persiguiendo a los algoritmos de b\u00fasqueda, para dise\u00f1ar las mejores estrategias de contenido.","sameAs":["https:\/\/www.linkedin.com\/in\/eugenia-villegas\/"],"url":"https:\/\/www.mdmarketingdigital.com\/blog\/author\/eugenia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/posts\/19370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/users\/8150"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/comments?post=19370"}],"version-history":[{"count":3,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/posts\/19370\/revisions"}],"predecessor-version":[{"id":19374,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/posts\/19370\/revisions\/19374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/media\/11514"}],"wp:attachment":[{"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/media?parent=19370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/categories?post=19370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/tags?post=19370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}