{"id":19683,"date":"2025-04-18T10:00:00","date_gmt":"2025-04-18T13:00:00","guid":{"rendered":"https:\/\/www.mdmarketingdigital.com\/blog\/?p=19683"},"modified":"2025-09-19T07:50:11","modified_gmt":"2025-09-19T10:50:11","slug":"how-to-do-seo-25abev","status":"publish","type":"post","link":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/how-to-do-seo-25abev\/","title":{"rendered":"Step-by-Step SEO Guide: Key Strategies to Rank Your Website"},"content":{"rendered":"\n

Imagine you have a website with excellent products or highly useful articles, but no visitors. It’s as if it were hidden, with no one knowing it exists. At this point, SEO becomes essential to make it visible. SEO (Search Engine Optimization)<\/strong> is a fundamental strategy to improve a website\u2019s visibility in search engines<\/strong> like Google. In an increasingly competitive digital environment, knowing how to apply SEO is key<\/strong> to standing out among millions of results.<\/p>\n\n\n\n

Without a doubt, SEO is an essential tool<\/strong> for increasing your site’s presence in search results. Whether you’re launching your first website or looking to optimize an existing one, understanding how SEO works<\/strong><\/a> can make the difference between going unnoticed and appearing on Google’s first page. In this article, I\u2019ll show you how to do SEO step by step<\/strong>, from the basics to more advanced strategies, with a practical and easy-to-implement approach.<\/p>\n\n\n\n

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What is SEO and why is it important to do it?<\/h2>\n\n\n\n

This isn\u2019t the first time we\u2019ve answered the question what is SEO and what is it for<\/strong><\/a>. As we\u2019ve mentioned before, SEO<\/strong>, or Search Engine Optimization<\/strong>, is the set of techniques and strategies applied to a website to improve its position in the organic (unpaid) results<\/strong> of search engines like Google, Bing, etc.<\/p>\n\n\n\n

Think of it as preparing your physical store to be attractive, easy to find, and located on the main street of the digital city. When someone searches for something related to what you offer, you want to be one of the first options they see.<\/p>\n\n\n\n

The key question is why do SEO<\/strong>. The answer is simple: visibility. In a saturated digital world, if you don\u2019t appear on the first pages of results, it\u2019s as if you don\u2019t exist for a large part of your potential audience.<\/p>\n\n\n\n

93% of online experiences begin with a search engine, and 75% of users never go past the first page of results. Therefore, a well-implemented <\/strong>SEO strategy<\/strong><\/a> not only brings more qualified traffic<\/strong> to your site (people who are genuinely interested in what you offer), but also builds your brand\u2019s authority and credibility<\/strong>, improving your long-term ranking. For anyone wondering how to get started with SEO, understanding this importance is the first and most crucial step.<\/p>\n\n\n\n

👉 Curious about what Cosine Similarity is and how it relates to SEO<\/a><\/strong>? Check out our article!<\/p>\n\n\n\n

First steps to do SEO on your website<\/h2>\n\n\n\n

If you’re just starting out and wondering \u201chow to do SEO from scratch\u201d<\/strong>, the first step is to make sure your site is well structured and connected with key tools like Google Search Console and Google Analytics. Setting up these platforms is essential; they are like the control panel and eyes of your strategy<\/strong>, allowing you to monitor your website\u2019s performance, index content<\/strong><\/a>, and understand how users interact with it.<\/p>\n\n\n\n

You\u2019ll also need keyword research tools<\/strong> like Google Keyword Planner, Ahrefs, or Semrush, which will help you identify the terms your target audience is searching for.<\/p>\n\n\n\n

The next step is to evaluate your website\u2019s current structure<\/strong>. Is it easy to navigate? Is the content logically organized? Do the pages load quickly? These aspects directly influence the user experience<\/strong>, a factor that Google increasingly values when determining rankings.<\/p>\n\n\n\n

When starting an SEO strategy from scratch<\/strong>, think in terms of solving real problems for your potential users, not just manipulating algorithms. This user-centered approach will help you build a strong foundation for your optimization efforts. Remember, you\u2019re building the foundation<\/strong>; detailed optimization will come later, but without a good base, future efforts will have less impact.<\/p>\n\n\n\n

Conducting an initial SEO audit<\/h3>\n\n\n\n

Before you start optimizing, you need to know where you stand. Conducting an initial SEO audit<\/a><\/strong> is like giving your website a medical check-up. It involves reviewing technical and content aspects to identify problems and improvement opportunities.<\/p>\n\n\n\n

Key elements to check include loading speed and Core Web Vitals<\/strong><\/a> (does the content take too long to appear?), mobile responsiveness<\/strong> (does it look good on smartphones and tablets?), the presence of 404 errors (page not found), and the overall site structure<\/strong> (is it logical and easy to navigate?).<\/p>\n\n\n\n

There are very useful tools to perform this diagnosis. Tools like Google\u2019s PageSpeed Insights<\/strong> will tell you how fast your site loads and offer suggestions for improvement. More advanced tools like Screaming Frog<\/strong> or the Site Audit feature in Ahrefs<\/strong> can crawl your entire site, simulating what Google would do, to detect deeper technical issues. Understanding how to perform a basic SEO analysis<\/strong> will give you a clear roadmap of which aspects to prioritize in your initial strategy.<\/p>\n\n\n\n

Keyword analysis<\/h3>\n\n\n\n

Keyword analysis<\/strong> is the heart of any SEO strategy<\/strong>. It involves researching and understanding what terms people use to search for information, products, or services like yours on search engines. It\u2019s like learning the language of your target audience.<\/p>\n\n\n\n

Tools like Google Keyword Planner<\/strong> (free with a Google Ads account), SE Ranking<\/strong>, or the keyword research features of Semrush<\/strong> and Ahrefs<\/strong> are essential in this process. These platforms show you the search volume<\/strong>, ranking difficulty<\/strong>, and suggestions for related keywords<\/strong>.<\/p>\n\n\n\n

At this point, it\u2019s important to clarify that not all keywords are the same. It\u2019s crucial to differentiate between informational keywords (e.g., “what is medical SEO<\/strong><\/a>“, “what is an account manager<\/strong><\/a>“) and transactional keywords (e.g., “digital marketing agency<\/strong><\/a>” or “SEO agency in Argentina<\/strong><\/a>“). Choosing the right keywords\u2014those that are relevant<\/strong> to your business and have a reasonable search volume and manageable competition\u2014will allow you to attract the right audience<\/strong> at the right moment in their decision-making process. This step defines where you will focus your content creation and optimization<\/strong> efforts.<\/p>\n\n\n\n

If you want to learn more about what keywords are<\/strong><\/a>, we have a full article dedicated to the topic. We recommend giving it a read to dive deeper.<\/p>\n\n\n\n

Site structure: URLs, H1, H2, and navigation<\/h3>\n\n\n\n

Imagine walking into a library where the books aren\u2019t organized by sections and don\u2019t have clear titles. It would be a nightmare to find anything, right? The same goes for your website. A well-organized structure is essential<\/strong> both for the user experience<\/strong><\/a> and for SEO. This means having intuitive navigation<\/strong>, descriptive URLs<\/strong>, and a logical heading hierarchy<\/strong> (H1, H2, H3…) within each page.<\/p>\n\n\n\n

A good website structure is fundamental for both users and search engines. Below are the main aspects you should consider:<\/p>\n\n\n\n