{"id":20570,"date":"2025-08-22T08:00:00","date_gmt":"2025-08-22T11:00:00","guid":{"rendered":"https:\/\/www.mdmarketingdigital.com\/blog\/?p=20570"},"modified":"2026-01-26T09:28:17","modified_gmt":"2026-01-26T12:28:17","slug":"what-is-performance-marketing-25agev","status":"publish","type":"post","link":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-performance-marketing-25agev\/","title":{"rendered":"What is performance marketing and how does it work?"},"content":{"rendered":"\n<p>Imagine being able to pay for advertising only when you get real results: clicks, sign-ups, sales. No more spending blindly or hoping it \u201cworks\u201d without knowing what\u2019s going on behind the scenes. That\u2019s <strong>performance marketing<\/strong>: a form of <strong>digital advertising<\/strong> that focuses on data, measurement, and concrete results.<\/p>\n\n\n\n<p>In this article, we\u2019ll explain <strong>what performance marketing is<\/strong>, how it works step by step, and why it\u2019s a key strategy for companies looking to scale efficiently. If you\u2019re looking for campaigns that not only look good but actually perform, keep reading.<\/p>\n\n\n\n<div class=\"cta_box\">\r\n\t<p class=\"cta_txt1\">\r\n\t\tTrabajemos Juntos.\r\n\t<\/p>\r\n\t<span class=\"cta_txt2_box\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/01\/asterisco.png\">\r\n\t\t<p class=\"cta_txt2\">\r\n\t\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/\">Cont\u00e1ctanos<\/a>\r\n\t\t<\/p>\r\n\t<\/span>\r\n\t<span class=\"cta_circle\">\r\n\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/\">\r\n\t\t\t<svg class=\"cta_svg\" viewBox=\"0 0 100 100\" width=\"100\" height=\"100\">\r\n\t\t\t\t<defs>\r\n\t\t\t\t\t<path id=\"circle\" d=\"M 50, 50 m -37, 0 a 37,37 0 1,1 74,0 a 37,37 0 1,1 -74,0\"\/>\r\n\t\t\t\t<\/defs>\r\n\t\t\t\t<text font-size=\"17\">\r\n\t\t\t\t\t<textPath xlink:href=\"#circle\">\r\n\t\t\t\t\t\tCONTACTANOS\r\n\t\t\t\t\t<\/textPath>\r\n\t\t\t\t<\/text>\r\n\t\t\t<\/svg>\r\n\t\t<\/a>\r\n\t<\/span>\r\n<\/div>\n\n\n\n<p>&#x1f449; <em>In our latest article, we explain what <strong><a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/kpis-seo-26enev\/\">SEO KPIs<\/a><\/strong> are and which ones are the most important for 2026.<\/em><\/p>\n\n\n\n<h2 id=\"definition-of-performance-marketing\" class=\"wp-block-heading\">Definition of performance marketing<\/h2>\n\n\n\n<p>So, let\u2019s dive deeper: <strong>what is performance marketing?<\/strong> At its core, it\u2019s an <strong>online advertising model<\/strong> where the advertiser only pays when a specific and measurable action takes place. Unlike traditional marketing, which is based on reach or impressions (how many people see the ad), <strong>performance marketing focuses on results<\/strong>.<\/p>\n\n\n\n<p>These actions, also known as <strong>conversions<\/strong>, can vary widely depending on your business goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A click on an ad (Pay Per Click or PPC).<br><\/li>\n\n\n\n<li>The generation of a lead (a potential customer who submits their information).<br><\/li>\n\n\n\n<li>A completed sale in an online store.<br><\/li>\n\n\n\n<li>The download of an app or an ebook.<br><\/li>\n\n\n\n<li>A subscription to a free trial.<br><\/li>\n<\/ul>\n\n\n\n<p>The logic is simple and powerful: if the campaign doesn\u2019t generate the desired action, the advertiser doesn\u2019t pay. This aligns the interests of the advertiser (the brand) with those of the publisher or advertising platform (the medium where the ad appears). Both win when the campaign is successful.<\/p>\n\n\n\n<p>This model is used across a wide range of digital platforms, the most common being <a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-google-ads-and-what-is-it-for-25jnev\/\"><strong>Google Ads<\/strong><\/a>, <strong>Meta Ads (Facebook and Instagram)<\/strong>, <strong>LinkedIn Ads<\/strong>, <strong>TikTok Ads<\/strong>, and <a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/marketing-de-afiliados-como-ganar-dinero-sin-moverte-de-tu-casa-magia-o-realidad\/\"><strong>affiliate marketing<\/strong><\/a><strong> networks<\/strong>. The common denominator is always the same: payment is tied to performance.<\/p>\n\n\n\n<h2 id=\"how-does-performance-marketing-work\" class=\"wp-block-heading\">How does performance marketing work?<\/h2>\n\n\n\n<p>Although the concept is straightforward, <strong>executing performance marketing<\/strong> involves a structured, data-driven process. It\u2019s not about placing an ad and hoping for the best. It\u2019s a discipline that combines strategy, creativity, and analysis. Let\u2019s look at the step-by-step flow:<\/p>\n\n\n\n<h3 id=\"1-planning-and-goal-setting\" class=\"wp-block-heading\">1. Planning and goal setting<\/h3>\n\n\n\n<p>It all starts with a question: <strong>what do we want to achieve?<\/strong> Before launching any campaign, <strong>clear objectives and Key Performance Indicators (KPIs)<\/strong> are defined. Are we aiming for direct sales? Our main KPI will be Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS). Are we looking for potential customers? We\u2019ll focus on Cost Per Lead (CPL). In this phase, the <strong>target audience and budget<\/strong> are also defined.<\/p>\n\n\n\n<h3 id=\"2-campaign-launch-and-setup\" class=\"wp-block-heading\">2. Campaign launch and setup<\/h3>\n\n\n\n<p>With clear objectives in place, the <strong>campaign assets<\/strong> are created. This includes the <strong>design of the ads (creatives)<\/strong>, the <strong>writing of the copy<\/strong>, and the <strong>setup of the campaigns on the chosen platforms<\/strong> (e.g., Google Ads or Facebook Ads). The audience is segmented to ensure the ads reach the right people.<\/p>\n\n\n\n<h3 id=\"3-tracking-and-measurement\" class=\"wp-block-heading\">3. Tracking and measurement<\/h3>\n\n\n\n<p>This is the technical heart of performance marketing. For the model to work, every action must be tracked. This is achieved through the <strong>implementation of technologies<\/strong> like the <strong>Meta Pixel<\/strong>, the <strong>Google Ads conversion tracking tag<\/strong>, or <strong>UTM parameters in URLs<\/strong>. These tools allow platforms to know exactly when a user who saw or clicked on an ad completed the desired action on the advertiser\u2019s website. Without accurate tracking, performance marketing is impossible.<\/p>\n\n\n\n<h3 id=\"4-real-time-optimization\" class=\"wp-block-heading\">4. Real-time optimization<\/h3>\n\n\n\n<p>Once the campaign is running and data starts coming in, the real work begins. <a href=\"https:\/\/www.mdmarketingdigital.com\/en\/sem-search-engine-marketing\"><strong>Performance marketing specialists<\/strong><\/a> constantly analyze the KPIs. Which ad has the highest Click-Through Rate (CTR)? Which audience converts at a lower cost? Based on this data, <strong>real-time adjustments<\/strong> are made: underperforming ads are paused, budgets are increased on top performers, A\/B tests are run with new creatives, or audience targeting is refined. It\u2019s a continuous cycle of measuring, learning, and improving.<\/p>\n\n\n\n<h3 id=\"5-pay-for-results\" class=\"wp-block-heading\">5. Pay for results<\/h3>\n\n\n\n<p>Finally, payment is made according to the agreed model. If the campaign was <a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/que-es-ppc-conoce-que-significa-pay-per-click-en-marketing-digital\/\"><strong>Pay Per Click (PPC)<\/strong><\/a>, you pay for each click received. If it was Cost Per Acquisition (CPA), you pay for each sale or <a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-lead-generation-25jlev\/\"><strong>lead generated<\/strong><\/a>. The advertiser has full control over how much they\u2019re willing to pay for each result, making the budget predictable and efficient.<\/p>\n\n\n\n<div class=\"cta_box\">\r\n\t<p class=\"cta_txt1\">\r\n\t\tTrabajemos Juntos.\r\n\t<\/p>\r\n\t<span class=\"cta_txt2_box\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/01\/asterisco.png\">\r\n\t\t<p class=\"cta_txt2\">\r\n\t\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/\">Cont\u00e1ctanos<\/a>\r\n\t\t<\/p>\r\n\t<\/span>\r\n\t<span class=\"cta_circle\">\r\n\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/\">\r\n\t\t\t<svg class=\"cta_svg\" viewBox=\"0 0 100 100\" width=\"100\" height=\"100\">\r\n\t\t\t\t<defs>\r\n\t\t\t\t\t<path id=\"circle\" d=\"M 50, 50 m -37, 0 a 37,37 0 1,1 74,0 a 37,37 0 1,1 -74,0\"\/>\r\n\t\t\t\t<\/defs>\r\n\t\t\t\t<text font-size=\"17\">\r\n\t\t\t\t\t<textPath xlink:href=\"#circle\">\r\n\t\t\t\t\t\tCONTACTANOS\r\n\t\t\t\t\t<\/textPath>\r\n\t\t\t\t<\/text>\r\n\t\t\t<\/svg>\r\n\t\t<\/a>\r\n\t<\/span>\r\n<\/div>\n\n\n\n<h2 id=\"benefits-of-performance-marketing-for-brands-and-businesses\" class=\"wp-block-heading\">Benefits of performance marketing for brands and businesses<\/h2>\n\n\n\n<p>Adopting a <strong>performance marketing<\/strong> approach offers competitive advantages that go beyond simply paying for results.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full ROI control:<\/strong> By paying only for specific actions, you can calculate return on investment accurately. If you invest 100 and generate 500 in sales, your ROI is clear and positive. This allows you to make business decisions based on data, not assumptions.<br><\/li>\n\n\n\n<li><strong>Real-time optimization:<\/strong> The constant flow of data lets you improve your campaigns on the fly. You don\u2019t have to wait until the end of a month-long campaign to see if it worked. If an ad isn\u2019t performing, you can change it the next day.<br><\/li>\n\n\n\n<li><strong>Low risk and high efficiency:<\/strong> Financial risk is minimized since the investment is directly tied to achieving results. This is especially valuable for startups and small businesses with limited budgets that can\u2019t afford to waste money on ineffective advertising.<br><\/li>\n\n\n\n<li><strong>Precise and transparent measurement:<\/strong> Every action is trackable. You know exactly which channel, campaign, and ad generated a sale or lead. This transparency gives you immense power to understand your customer\u2019s journey and replicate success.<br><\/li>\n\n\n\n<li><strong>Scalability:<\/strong> Found a winning campaign that brings in customers at a profitable cost? Performance marketing allows you to scale. You can simply increase the budget on that campaign to get more of the same positive results, growing your business in a controlled way.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"most-effective-performance-marketing-strategies\" class=\"wp-block-heading\">Most effective performance marketing strategies<\/h2>\n\n\n\n<p>Within the world of <strong>performance marketing<\/strong>, there are various <strong>performance marketing strategies<\/strong>, each tailored to different goals and business models. Here are some of the most effective ones.<\/p>\n\n\n\n<h3 id=\"affiliate-campaigns\" class=\"wp-block-heading\">Affiliate campaigns<\/h3>\n\n\n\n<p>Affiliate marketing is one of the <strong>purest examples of performance marketing<\/strong>. In this model, a company (the advertiser or merchant) partners with content creators, <strong>influencers<\/strong>, or websites (affiliates). These affiliates promote the advertiser\u2019s products or services to their own audience through unique tracking links.<\/p>\n\n\n\n<p>The advertiser only pays a commission to the affiliate when a user referred by them completes a predefined action, usually a sale. The key players in this type of performance marketing are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Advertiser:<\/strong> The brand looking to sell its product.<br><\/li>\n\n\n\n<li><strong>The Affiliate:<\/strong> The promoter who has an audience.<br><\/li>\n\n\n\n<li><strong>The Affiliate Network:<\/strong> This is optional\u2014it can be a platform that connects advertisers and affiliates, managing tracking and payments (e.g., Awin, Hotmart).<br><\/li>\n\n\n\n<li><strong>The Customer:<\/strong> The final player, but no less important, is the one who makes the purchase through the affiliate\u2019s link.<br><\/li>\n<\/ul>\n\n\n\n<p>This strategy is excellent for expanding brand reach and generating sales with virtually no risk, as payment is 100% tied to performance.<\/p>\n\n\n\n<h3 id=\"behavior-based-retargeting\" class=\"wp-block-heading\">Behavior-based retargeting<\/h3>\n\n\n\n<p>Have you ever visited an online store, added a product to your cart but didn\u2019t buy it, and then started seeing ads for that same product on Facebook, Instagram, and other websites? That\u2019s retargeting, or <a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-remarketing\/\"><strong>remarketing<\/strong><\/a>.<\/p>\n\n\n\n<p>This strategy is based on <strong>re-engaging users<\/strong> who have already shown prior interest in your brand. By using <strong>tracking pixels<\/strong>, you can create custom audiences\u2014such as visitors who abandoned their carts or users who viewed a specific product page. Then, you show them <strong>highly relevant ads to encourage them to come back and complete the action<\/strong>. It\u2019s one of the most effective tactics to improve conversion rates, as you\u2019re targeting a warm audience that already knows you.<\/p>\n\n\n\n<h3 id=\"automation-and-conversion-funnels\" class=\"wp-block-heading\">Automation and conversion funnels<\/h3>\n\n\n\n<p>This strategy combines <strong>performance marketing<\/strong> with <strong>marketing automation<\/strong> to guide users through a <strong>carefully designed conversion funnel<\/strong>. A funnel is the journey a customer takes from discovering your brand to making a purchase.<\/p>\n\n\n\n<p>Here\u2019s a practical example to make it crystal clear:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Attraction (ToFu \u2013 Top of the Funnel):<\/strong> You launch a <a href=\"https:\/\/www.mdmarketingdigital.com\/en\/microsoft-ads-agency\"><strong>Bing Ads campaign<\/strong><\/a> (paying per click or lead) offering a free ebook on a topic that interests your target audience.<br><\/li>\n\n\n\n<li><strong>Consideration (MoFu \u2013 Middle of the Funnel):<\/strong> When a user downloads the ebook (becoming a lead), they\u2019re automatically added to an email sequence. These emails provide more value and subtly introduce your solution.<br><\/li>\n\n\n\n<li><strong>Conversion (BoFu \u2013 Bottom of the Funnel):<\/strong> The final email in the sequence offers them a free demo or a special discount to try your service.<br><\/li>\n<\/ol>\n\n\n\n<p>Each step of the funnel is measurable, and automation ensures the process is scalable and efficient, nurturing leads until they\u2019re ready to buy.<\/p>\n\n\n\n<h2 id=\"what-tools-are-used-in-performance-marketing\" class=\"wp-block-heading\">What tools are used in performance marketing?<\/h2>\n\n\n\n<p>To execute these strategies, professionals rely on an ecosystem of tools and technological platforms essential for managing, measuring, and optimizing campaigns. While these tools vary depending on the strategy, here are the most common ones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advertising platforms:<\/strong> Google Ads, Meta Ads (Facebook &amp; Instagram), LinkedIn Ads, TikTok Ads, Twitter Ads, Pinterest Ads.<br><\/li>\n\n\n\n<li><strong>Analytics and tracking platforms:<\/strong> Google Analytics 4 (GA4) is essential for measuring user behavior on the website. At the same time, tools like Hotjar or Clarity allow you to analyze heatmaps and session recordings.<br><\/li>\n\n\n\n<li><strong>Automation and CRM tools:<\/strong> HubSpot, ActiveCampaign, Mailchimp, or Salesforce are key for managing conversion funnels and lead relationships.<br><\/li>\n\n\n\n<li><strong>Affiliate networks:<\/strong> Awin, Commission Junction (CJ), Rakuten Advertising, or Tradedoubler connect advertisers with a vast network of affiliates.<br><\/li>\n\n\n\n<li><strong>SEO \/ SEM tools:<\/strong> SEMrush, Ahrefs, or Google\u2019s Keyword Planner are used for keyword research and competitor analysis, which are vital for search campaigns.<br><\/li>\n\n\n\n<li><strong>Ad management platforms:<\/strong> These are tools that allow you to manage and optimize campaigns across multiple channels from a single dashboard.<br><\/li>\n<\/ul>\n\n\n\n<p>These solutions not only enable campaign launches but also help extract key insights for continuous improvement.<\/p>\n\n\n\n<h2 id=\"frequently-asked-questions-about-performance-marketing\" class=\"wp-block-heading\">Frequently asked questions about performance marketing<\/h2>\n\n\n\n<h3 id=\"whats-the-difference-between-performance-marketing-and-traditional-marketing\" class=\"wp-block-heading\">What\u2019s the difference between performance marketing and traditional marketing?<\/h3>\n\n\n\n<p><strong>Traditional marketing<\/strong> is based on <strong>exposure<\/strong> (e.g., paying to appear on TV or radio), while <strong>performance marketing<\/strong> is based on <strong>results<\/strong>. You only pay if a measurable goal is achieved.<\/p>\n\n\n\n<h3 id=\"what-types-of-businesses-should-use-performance-marketing\" class=\"wp-block-heading\">What types of businesses should use performance marketing?<\/h3>\n\n\n\n<p>It\u2019s ideal for <a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/ecommerce-25abev\/\"><strong>ecommerce<\/strong><\/a>, digital brands, SaaS companies, B2B sales, online course sales, or any business looking to scale its sales with clear metrics.<\/p>\n\n\n\n<h3 id=\"can-performance-marketing-be-applied-on-social-media\" class=\"wp-block-heading\">Can performance marketing be applied on social media?<\/h3>\n\n\n\n<p>Yes. Platforms like Facebook, Instagram, and TikTok allow result-oriented campaigns: clicks, leads, or purchases. The advertiser pays based on the action received.<\/p>\n\n\n\n<div class=\"cta_box\">\r\n\t<p class=\"cta_txt1\">\r\n\t\tTrabajemos Juntos.\r\n\t<\/p>\r\n\t<span class=\"cta_txt2_box\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/01\/asterisco.png\">\r\n\t\t<p class=\"cta_txt2\">\r\n\t\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/\">Cont\u00e1ctanos<\/a>\r\n\t\t<\/p>\r\n\t<\/span>\r\n\t<span class=\"cta_circle\">\r\n\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/\">\r\n\t\t\t<svg class=\"cta_svg\" viewBox=\"0 0 100 100\" width=\"100\" height=\"100\">\r\n\t\t\t\t<defs>\r\n\t\t\t\t\t<path id=\"circle\" d=\"M 50, 50 m -37, 0 a 37,37 0 1,1 74,0 a 37,37 0 1,1 -74,0\"\/>\r\n\t\t\t\t<\/defs>\r\n\t\t\t\t<text font-size=\"17\">\r\n\t\t\t\t\t<textPath xlink:href=\"#circle\">\r\n\t\t\t\t\t\tCONTACTANOS\r\n\t\t\t\t\t<\/textPath>\r\n\t\t\t\t<\/text>\r\n\t\t\t<\/svg>\r\n\t\t<\/a>\r\n\t<\/span>\r\n<\/div>\n\n\n\n<h2 id=\"conclusions\" class=\"wp-block-heading\">Conclusions<\/h2>\n\n\n\n<p><strong>Performance marketing<\/strong> is no longer a trend\u2014it&#8217;s the new standard in digital advertising. Its focus on <strong>measurable results<\/strong>, constant optimization, and control over return on investment makes it a key pillar for any company looking to grow smart and sustainably.<\/p>\n\n\n\n<p>Today, it\u2019s no longer enough to launch campaigns and hope for the best. It\u2019s about <strong>planning<\/strong>, <strong>measuring<\/strong>, <strong>analyzing<\/strong>, and <strong>optimizing<\/strong> every action to turn advertising spend into a real, scalable growth engine.<\/p>\n\n\n\n<p>Are you measuring your campaign performance correctly? Do you know how much it costs to acquire each customer? If you\u2019re still unclear on these metrics, now\u2019s the time to take action.<\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.mdmarketingdigital.com\/en\"><strong>MD Marketing Digital<\/strong><\/a>, we help you implement customized performance marketing strategies so you can start making data-driven decisions and see real results. <strong>Contact us and take your business to the next level.<\/strong><\/p>\n\n\n\n<p>&#x1f449; <em>Read our article on <strong><a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/alcohol-marketing-25ocmo\/\">Alcohol Marketing<\/a><\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Imagine being able to pay for advertising only when you get real results: clicks, sign-ups, sales. No more&hellip;\n","protected":false},"author":8130,"featured_media":20571,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-20570","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Performance Marketing and what is it used for?<\/title>\n<meta name=\"description\" content=\"Discover what performance marketing is, its benefits, strategies, and real examples to boost your digital campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-performance-marketing-25agev\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Performance Marketing and what is it used for?\" \/>\n<meta property=\"og:description\" content=\"Discover what performance marketing is, its benefits, strategies, and real examples to boost your digital campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-performance-marketing-25agev\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia MD Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/md.marketingdigital\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T11:00:00+00:00\" 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