{"id":20681,"date":"2025-09-19T07:00:00","date_gmt":"2025-09-19T10:00:00","guid":{"rendered":"https:\/\/www.mdmarketingdigital.com\/blog\/?p=20681"},"modified":"2026-01-19T10:52:36","modified_gmt":"2026-01-19T13:52:36","slug":"how-to-do-an-seo-audit-25spev","status":"publish","type":"post","link":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/how-to-do-an-seo-audit-25spev\/","title":{"rendered":"How to do an SEO audit?"},"content":{"rendered":"\n

When I talk to companies looking to improve their online presence<\/strong>, I usually start with a key point: without an SEO audit<\/strong>, it’s impossible to know the real state of a website.<\/p>\n\n\n\n

An audit is not just a technical report, but a complete X-ray that allows you to detect errors, understand strengths, and discover opportunities. In this article, I want to show you, from my experience, what an SEO audit is<\/strong>, what it’s for<\/strong>, and how to do it<\/strong> properly so your site can achieve better results on Google.<\/p>\n\n\n\n

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\r\n\t\tLet's work together.\r\n\t<\/p>\r\n\t\r\n\t\t\r\n\t\t

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What is an SEO audit and what is it for?<\/h2>\n\n\n\n

An SEO audit<\/strong> is a thorough analysis of a website’s condition in terms of technical factors, content, authority, and user experience. It helps identify<\/strong> which aspects are limiting organic performance and which can be enhanced.<\/p>\n\n\n\n

When we carry out a professional SEO audit at MD Marketing Digital<\/strong><\/a>, the main objectives are usually four:<\/p>\n\n\n\n

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  1. Detect<\/strong> technical errors that prevent Google from properly crawling or indexing the site.<\/li>\n\n\n\n
  2. Optimize<\/strong> the user browsing experience.<\/li>\n\n\n\n
  3. Improve<\/strong> visibility in search engines to increase traffic and conversions.<\/li>\n\n\n\n
  4. Understand<\/strong> the brand\u2019s stability compared to its competitors.<\/li>\n<\/ol>\n\n\n\n

    A comprehensive SEO audit<\/strong> is the foundation for developing a solid action plan that ensures sustainable results.<\/p>\n\n\n\n

    👉 SEO vs GEO<\/a><\/strong>: What’s the difference and when is it best to apply each strategy? We explain it in our latest article.<\/em><\/p>\n\n\n\n

    What does a complete SEO audit include?<\/h2>\n\n\n\n

    A complete SEO audit<\/strong> is a multifaceted process that covers several critical areas of a website. We\u2019ve worked on projects where a small adjustment discovered during the audit had a huge impact. Here\u2019s what we review in detail:<\/p>\n\n\n\n

    Technical analysis of the website<\/h3>\n\n\n\n

    This is the first step<\/strong> and one of the most important. We focus on aspects that, although not always visible to the end user, are crucial for search engines<\/strong>:<\/p>\n\n\n\n