{"id":21113,"date":"2026-04-06T09:00:00","date_gmt":"2026-04-06T12:00:00","guid":{"rendered":"https:\/\/www.mdmarketingdigital.com\/blog\/?p=21113"},"modified":"2026-04-01T15:14:14","modified_gmt":"2026-04-01T18:14:14","slug":"what-is-an-seo-specialist-26mzev","status":"publish","type":"post","link":"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-an-seo-specialist-26mzev\/","title":{"rendered":"What is an SEO specialist?"},"content":{"rendered":"\n<p>When a company wants <strong>to appear on Google<\/strong>, having a website is not enough. There are thousands of pages competing for the same attention. And that\u2019s where the <a href=\"https:\/\/www.mdmarketingdigital.com\/en\/professional-search-engine-optimization\"><strong>SEO specialist<\/strong><\/a> comes in.<\/p>\n\n\n\n<p>If you\u2019re wondering <strong>what an SEO specialist is<\/strong>, the short answer is this: it&#8217;s the person who works to make a website visible in the organic search results. But the role goes far beyond <a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/cual-es-el-rol-de-las-keywords-en-el-marketing-digital\/\"><strong>ranking keywords<\/strong><\/a>.<\/p>\n\n\n\n<p>Today, <a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-digital-marketing\/\"><strong>digital marketing is increasingly results-oriented<\/strong><\/a>. It&#8217;s not just about getting visits, but about attracting the right people. An <strong>SEO specialist<\/strong> helps achieve that. They analyze, plan, and optimize so that organic traffic turns into real business opportunities.<\/p>\n\n\n\n<p>In this article, we\u2019ll look at <strong>what an SEO specialist does<\/strong>, what their <strong>functions<\/strong> are, what <strong>skills<\/strong> they need, and what to consider when hiring one\u2014either independently or through an agency.<\/p>\n\n\n\n<div class=\"cta_box\">\r\n\t<p class=\"cta_txt1\">\r\n\t\tLet's work together.\r\n\t<\/p>\r\n\t<span class=\"cta_txt2_box\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/01\/asterisco.png\">\r\n\t\t<p class=\"cta_txt2\">\r\n\t\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/en\">Contact us<\/a>\r\n\t\t<\/p>\r\n\t<\/span>\r\n\t<span class=\"cta_circle\">\r\n\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/en\">\r\n\t\t\t<svg class=\"cta_svg\" viewBox=\"0 0 100 100\" width=\"100\" height=\"100\">\r\n\t\t\t\t<defs>\r\n\t\t\t\t\t<path id=\"circle\" d=\"M 50, 50 m -37, 0 a 37,37 0 1,1 74,0 a 37,37 0 1,1 -74,0\"\/>\r\n\t\t\t\t<\/defs>\r\n\t\t\t\t<text font-size=\"17\">\r\n\t\t\t\t\t<textPath xlink:href=\"#circle\">\r\n\t\t\t\t\t\tCONTACT US\r\n\t\t\t\t\t<\/textPath>\r\n\t\t\t\t<\/text>\r\n\t\t\t<\/svg>\r\n\t\t<\/a>\r\n\t<\/span>\r\n<\/div>\n\n\n\n<h2 id=\"what-does-an-seo-specialist-do-and-what-is-their-role\" class=\"wp-block-heading\">What does an SEO specialist do and what is their role?<\/h2>\n\n\n\n<p>To truly understand what an SEO specialist does, it\u2019s important to think about their main role: <strong>improving a website\u2019s organic visibility with a clear business objective<\/strong>.<\/p>\n\n\n\n<p>The key question is what the role of an SEO specialist is. And the answer is simple: <strong>to help a brand appear when its audience is searching for it<\/strong>, at the right time and with the right message.<\/p>\n\n\n\n<p>On a day-to-day basis, the SEO specialist\u2019s work combines <strong>analysis<\/strong>, <strong>strategy<\/strong>, and <strong>execution<\/strong>. It\u2019s not just technical. It\u2019s not just content either. It\u2019s the combination of both, aligned with objectives such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasing qualified traffic.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-lead-generation-25jlev\/\"><strong>Generating leads<\/strong><\/a>.<\/li>\n\n\n\n<li>Driving sales.<\/li>\n\n\n\n<li>Improving brand authority.<\/li>\n<\/ul>\n\n\n\n<p>Everything an SEO specialist does should answer one basic question: <strong>does this help the business?<\/strong><\/p>\n\n\n\n<h3 id=\"strategic-functions-of-an-seo-specialist\" class=\"wp-block-heading\">Strategic functions of an SEO specialist<\/h3>\n\n\n\n<p>At a strategic level, the SEO specialist works with information and makes decisions. Some of their most important functions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword research based on search intent.<\/li>\n\n\n\n<li>Competitor and market context analysis.<\/li>\n\n\n\n<li>Defining an <a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/seo-strategy-24nvti\/\"><strong>SEO strategy<\/strong><\/a> aligned with the business.<\/li>\n\n\n\n<li>Planning optimized content.<\/li>\n\n\n\n<li>Prioritizing actions based on impact and resources.<\/li>\n<\/ul>\n\n\n\n<p>These tasks help organize the work and avoid isolated efforts. A good <strong>SEO specialist<\/strong> doesn\u2019t optimize just for the sake of it\u2014they do it with a clear direction.<\/p>\n\n\n\n<h3 id=\"technical-and-operational-functions-of-the-seo-specialist\" class=\"wp-block-heading\">Technical and operational functions of the SEO specialist<\/h3>\n\n\n\n<p>In addition to strategy, there\u2019s a technical side that\u2019s key. This is where the specialist gets \u201cinside\u201d the site. Without diving into unnecessary technicalities, some of their responsibilities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/how-to-do-an-seo-audit-25spev\/\"><strong>Technical SEO audit<\/strong><\/a> to detect errors.<\/li>\n\n\n\n<li>On-page optimization (titles, descriptions, structure).<\/li>\n\n\n\n<li>Improving site speed and performance.<\/li>\n\n\n\n<li>Reviewing <a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/how-do-i-index-my-website-on-google\/\"><strong>indexing<\/strong><\/a> and crawling.<\/li>\n\n\n\n<li>Defining website architecture.<\/li>\n\n\n\n<li>Data and metrics analysis.<\/li>\n<\/ul>\n\n\n\n<p>The goal is not only for Google to understand the site, but also for it to be <strong>easy for people to use<\/strong>.<\/p>\n\n\n\n<h2 id=\"what-skills-and-knowledge-should-an-seo-specialist-have\" class=\"wp-block-heading\">What skills and knowledge should an SEO specialist have?<\/h2>\n\n\n\n<p>A good SEO specialist isn\u2019t defined solely by technical skills. They need a combination of abilities.<\/p>\n\n\n\n<p>On one hand, <strong>analytical skills<\/strong>\u2014being able to read data, identify patterns, and make decisions based on real information. On the other, <strong>basic technical knowledge of websites<\/strong>, search engines, and performance. Also, <strong>content skills<\/strong>\u2014understanding how to write for both people and search engines at the same time. And most importantly, <strong>business insight<\/strong>\u2014knowing what\u2019s relevant and what\u2019s not for a company.<\/p>\n\n\n\n<p>When it comes to tools, an SEO specialist usually works with platforms for analysis, keyword research, metrics, and tracking. The brand doesn&#8217;t matter as much as <strong>being able to interpret the data<\/strong>.<\/p>\n\n\n\n<h2 id=\"how-to-become-an-seo-specialist-training-and-experience\" class=\"wp-block-heading\">How to become an SEO specialist: training and experience<\/h2>\n\n\n\n<p>There\u2019s no single path to <strong>becoming an SEO specialist<\/strong>\u2014and that\u2019s part of what makes the field interesting.<\/p>\n\n\n\n<p>Some people come from <strong>marketing<\/strong>, others from <strong>communications<\/strong>, <strong>journalism<\/strong>, or <strong>programming<\/strong>. Some learn in a <strong>self-taught<\/strong> way, while others go through <a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/best-online-seo-courses-25myev\/\"><strong>SEO courses<\/strong><\/a> or specialized training.<\/p>\n\n\n\n<p>What all paths have in common is the holy trinity of any specialist:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lots of practice.<\/li>\n\n\n\n<li>Continuous learning.<\/li>\n\n\n\n<li>Trial, error, and adjustments.<\/li>\n<\/ul>\n\n\n\n<p>SEO is constantly changing. That\u2019s why, beyond initial training, <strong>ongoing learning is essential<\/strong>. Reading, testing, and analyzing real results are part of the daily work.<\/p>\n\n\n\n<h2 id=\"freelance-seo-specialist-vs-seo-agency-specialist\" class=\"wp-block-heading\">Freelance SEO specialist vs SEO agency specialist<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2026\/04\/image-1-1024x559.jpg\" alt=\"\" class=\"wp-image-21114\" srcset=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2026\/04\/image-1-1024x559.jpg 1024w, https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2026\/04\/image-1-300x164.jpg 300w, https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2026\/04\/image-1-150x82.jpg 150w, https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2026\/04\/image-1-768x419.jpg 768w, https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2026\/04\/image-1-380x207.jpg 380w, https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2026\/04\/image-1-800x437.jpg 800w, https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2026\/04\/image-1-1160x633.jpg 1160w, https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2026\/04\/image-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When it comes to hiring, the question often comes up: is it better to go with a freelancer or an <a href=\"https:\/\/www.mdmarketingdigital.com\/en\/professional-search-engine-optimization\"><strong>SEO agency specialist<\/strong><\/a>?<\/p>\n\n\n\n<p>There\u2019s no single answer. It depends on the context, objectives, and scope of the project.<\/p>\n\n\n\n<h3 id=\"when-is-it-advisable-to-hire-a-freelance-seo-specialist\" class=\"wp-block-heading\">When is it advisable to hire a freelance SEO specialist?<\/h3>\n\n\n\n<p>A freelance SEO specialist can be a good option when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The project is small or specific.<\/li>\n\n\n\n<li>A particular problem needs to be solved.<\/li>\n\n\n\n<li>The budget is limited.<\/li>\n\n\n\n<li>There\u2019s already an internal team handling execution.<\/li>\n<\/ul>\n\n\n\n<p>In these cases, the work tends to be more direct and focused, but it\u2019s not always the best choice.<\/p>\n\n\n\n<h3 id=\"when-is-it-advisable-to-hire-an-seo-agency-specialist\" class=\"wp-block-heading\">When is it advisable to hire an SEO agency specialist?<\/h3>\n\n\n\n<p>An <strong>SEO agency specialist<\/strong> is usually more suitable when a comprehensive approach is needed. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medium- or long-term projects.<\/li>\n\n\n\n<li>Need for strategy + content + analysis.<\/li>\n\n\n\n<li>Large websites or those with multiple business units.<\/li>\n\n\n\n<li>Goals focused on sustained growth.<\/li>\n<\/ul>\n\n\n\n<p>An <a href=\"https:\/\/www.mdmarketingdigital.com\/en\/professional-search-engine-optimization\"><strong>SEO expert company<\/strong><\/a> like <a href=\"https:\/\/www.mdmarketingdigital.com\/en\"><strong>MD Marketing Digital<\/strong><\/a> works with a <a href=\"https:\/\/www.mdmarketingdigital.com\/en\/team-md\"><strong>multidisciplinary team<\/strong><\/a>. This allows different areas to be covered without relying on a single person. SEO is integrated with content, performance, and overall digital strategy.<\/p>\n\n\n\n<div class=\"cta_box\">\r\n\t<p class=\"cta_txt1\">\r\n\t\tLet's work together.\r\n\t<\/p>\r\n\t<span class=\"cta_txt2_box\">\r\n\t\t<img decoding=\"async\" src=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2023\/01\/asterisco.png\">\r\n\t\t<p class=\"cta_txt2\">\r\n\t\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/en\">Contact us<\/a>\r\n\t\t<\/p>\r\n\t<\/span>\r\n\t<span class=\"cta_circle\">\r\n\t\t<a href=\"https:\/\/www.mdmarketingdigital.com\/en\">\r\n\t\t\t<svg class=\"cta_svg\" viewBox=\"0 0 100 100\" width=\"100\" height=\"100\">\r\n\t\t\t\t<defs>\r\n\t\t\t\t\t<path id=\"circle\" d=\"M 50, 50 m -37, 0 a 37,37 0 1,1 74,0 a 37,37 0 1,1 -74,0\"\/>\r\n\t\t\t\t<\/defs>\r\n\t\t\t\t<text font-size=\"17\">\r\n\t\t\t\t\t<textPath xlink:href=\"#circle\">\r\n\t\t\t\t\t\tCONTACT US\r\n\t\t\t\t\t<\/textPath>\r\n\t\t\t\t<\/text>\r\n\t\t\t<\/svg>\r\n\t\t<\/a>\r\n\t<\/span>\r\n<\/div>\n\n\n\n<h2 id=\"the-seo-specialist-as-a-strategic-partner\" class=\"wp-block-heading\">The SEO specialist as a strategic partner<\/h2>\n\n\n\n<p>An <strong>SEO specialist<\/strong> doesn\u2019t just optimize websites. They support decision-making, analyze scenarios, and help drive sustainable growth.<\/p>\n\n\n\n<p>Understanding <strong>what an SEO specialist is and what they do<\/strong> allows for better hiring decisions. It\u2019s not just about \u201cbeing on Google,\u201d but about generating real results.<\/p>\n\n\n\n<p>Before choosing, it\u2019s worth evaluating the company\u2019s digital maturity, objectives, and project scope. In many cases, <strong>working with an SEO agency specialist<\/strong> helps structure the work and plan for long-term growth.<\/p>\n\n\n\n<p>If you\u2019re considering that step, <strong>at MD Marketing Digital we approach SEO as part of a comprehensive strategy<\/strong>\u2014no empty promises, just a focus on data, business, and real results.<\/p>\n","protected":false},"excerpt":{"rendered":"When a company wants to appear on Google, having a website is not enough. There are thousands of&hellip;\n","protected":false},"author":8164,"featured_media":21108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1519],"tags":[2197,2188,277,2186,2190,2193,2195,2191],"class_list":{"0":"post-21113","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-en","8":"tag-how-to-become-an-seo-specialist","9":"tag-seo-agency","10":"tag-seo-company","11":"tag-seo-positioning-specialist","12":"tag-seo-specialist","13":"tag-what-does-an-seo-specialist-do","14":"tag-what-is-an-seo-specialist","15":"tag-what-is-the-role-of-an-seo-specialist","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an SEO specialist and what do they actually do?<\/title>\n<meta name=\"description\" content=\"We\u2019ll tell you what an SEO specialist is, what their functions are, how they work, and when it\u2019s advisable to hire an expert agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-an-seo-specialist-26mzev\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an SEO specialist and what do they actually do?\" \/>\n<meta property=\"og:description\" content=\"We\u2019ll tell you what an SEO specialist is, what their functions are, how they work, and when it\u2019s advisable to hire an expert agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mdmarketingdigital.com\/blog\/en\/what-is-an-seo-specialist-26mzev\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia MD Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/md.marketingdigital\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-06T12:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2026\/04\/que-es-un-especialista-en-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Malena Olmedo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingD_Arg\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingD_Arg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" 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