{"id":212,"date":"2012-06-26T15:46:55","date_gmt":"2012-06-26T18:46:55","guid":{"rendered":"http:\/\/mdmarketingdigital.com\/blog\/?p=212"},"modified":"2025-01-20T16:57:36","modified_gmt":"2025-01-20T19:57:36","slug":"happy-marketing-la-formula-secreta-de-coca-cola","status":"publish","type":"post","link":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/","title":{"rendered":"Happy Marketing: La f\u00f3rmula secreta de Coca Cola"},"content":{"rendered":"

Cuando se habla de marketing digital<\/a><\/strong> hay una regla que no podemos olvidar: las emociones positivas le ganan a las negativas. Esto no solo significa que uno debe evitar relacionar su producto con conceptos negativos, sino que relacionarlo con emociones positivas, como la esperanza o la felicidad, puede ser altamente productivo. El ejemplo perfecto es uno de los \u00faltimos spots de Coca Cola llamado \u201cCamaritas\u201d.<\/p>\n

El video en Youtube<\/h2>\n

http:\/\/www.youtube.com\/watch?v=5L8dNW2CiO4<\/p>\n

La felicidad como estrategia de marketing<\/h2>\n

En una \u00e9poca donde las c\u00e1maras de seguridad representan la delincuencia y la inseguridad, Coca Cola las convirti\u00f3 en un faro de esperanza y restaur\u00f3 la fe en la humanidad en solo un minuto y medio. Los n\u00fameros hablan por s\u00ed solos; el video gano un Sol de Oro, alcanzo los 5 millones de visitas y 40 mil likes en Youtube.<\/p>\n

Esta no es la primera vez que Coca Cola usa las emociones positivas para potenciar su marca; lo viene haciendo hace a\u00f1os bajo el eslogan \u201cDestapa Felicidad\u201d. En lugar de relacionar su producto con conceptos banales como el status, lo \u201ccool\u201d y la moda, que han probado ser efectivos, fue un paso m\u00e1s lejos y lo relacion\u00f3 con la emoci\u00f3n m\u00e1s positiva de todas: La felicidad.<\/p>\n

\u00bfQu\u00e9 resultados le dio a Coca Cola el Happy Marketing<\/strong>?<\/p>\n

Es considerada la marca con mejor imagen del mundo, con un valor de marca de 71,861 seg\u00fan Interbrand. Es un hecho que las emociones dirigen las decisiones de compra, entonces, \u00bfpor qu\u00e9 no animamos a nuestro p\u00fablico a ser feliz? Como dice la publicidad, es solo cuesti\u00f3n de mirar el mundo con otros ojos.<\/p>\n

\"Ranking<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Cuando se habla de marketing digital hay una regla que no podemos olvidar: las emociones positivas le ganan…\n","protected":false},"author":2,"featured_media":220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1575,1031],"tags":[26,41,126,32],"class_list":{"0":"post-212","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campanas-marketing","8":"category-marketing-digital","9":"tag-blog-marketing-digital","10":"tag-marketing-digital-argentina","11":"tag-marketing-online","12":"tag-md-marketing-digital","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"\nHappy Marketing: La f\u00f3rmula secreta de Coca Cola | Agencia MD Marketing Digital<\/title>\n<meta name=\"description\" content=\"Cuando se habla de marketing digital hay una regla que no podemos olvidar: las emociones positivas le ganan a las negativas. Esto no solo significa que\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Marketing: La f\u00f3rmula secreta de Coca Cola | Agencia MD Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Cuando se habla de marketing digital hay una regla que no podemos olvidar: las emociones positivas le ganan a las negativas. Esto no solo significa que\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia MD Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/md.marketingdigital\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-26T18:46:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-20T19:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2012\/06\/Open-Happiness1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claudio Heilborn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Cheilborn\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingD_Arg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claudio Heilborn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Happy Marketing: La f\u00f3rmula secreta de Coca Cola | Agencia MD Marketing Digital","description":"Cuando se habla de marketing digital hay una regla que no podemos olvidar: las emociones positivas le ganan a las negativas. Esto no solo significa que","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/","og_locale":"es_ES","og_type":"article","og_title":"Happy Marketing: La f\u00f3rmula secreta de Coca Cola | Agencia MD Marketing Digital","og_description":"Cuando se habla de marketing digital hay una regla que no podemos olvidar: las emociones positivas le ganan a las negativas. Esto no solo significa que","og_url":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/","og_site_name":"Agencia MD Marketing Digital","article_publisher":"https:\/\/www.facebook.com\/md.marketingdigital","article_published_time":"2012-06-26T18:46:55+00:00","article_modified_time":"2025-01-20T19:57:36+00:00","og_image":[{"width":1600,"height":1600,"url":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2012\/06\/Open-Happiness1.jpg","type":"image\/jpeg"}],"author":"Claudio Heilborn","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/Cheilborn","twitter_site":"@MarketingD_Arg","twitter_misc":{"Escrito por":"Claudio Heilborn","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/#article","isPartOf":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/"},"author":{"name":"Claudio Heilborn","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#\/schema\/person\/4a1da134bd209109da359cba81c5e9af"},"headline":"Happy Marketing: La f\u00f3rmula secreta de Coca Cola","datePublished":"2012-06-26T18:46:55+00:00","dateModified":"2025-01-20T19:57:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/"},"wordCount":290,"commentCount":0,"publisher":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2012\/06\/Open-Happiness1.jpg","keywords":["blog marketing digital","marketing digital argentina","marketing online","md marketing digital"],"articleSection":["Campa\u00f1as de Marketing","Marketing Digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/","url":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/","name":"Happy Marketing: La f\u00f3rmula secreta de Coca Cola | Agencia MD Marketing Digital","isPartOf":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/#primaryimage"},"image":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2012\/06\/Open-Happiness1.jpg","datePublished":"2012-06-26T18:46:55+00:00","dateModified":"2025-01-20T19:57:36+00:00","description":"Cuando se habla de marketing digital hay una regla que no podemos olvidar: las emociones positivas le ganan a las negativas. Esto no solo significa que","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/happy-marketing-la-formula-secreta-de-coca-cola\/#primaryimage","url":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2012\/06\/Open-Happiness1.jpg","contentUrl":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2012\/06\/Open-Happiness1.jpg","width":1600,"height":1600,"caption":"Coca Cola's Digital Marketing Strategy"},{"@type":"WebSite","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#website","url":"https:\/\/www.mdmarketingdigital.com\/blog\/","name":"Agencia MD Marketing Digital","description":"Ent\u00e9rate de todo lo que sucede en el mundo digital. Somos MD tu agencia de Marketing Digital","publisher":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mdmarketingdigital.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#organization","name":"Agencia MD Marketing Digital","url":"https:\/\/www.mdmarketingdigital.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2024\/07\/mdmarketingdigital_logo_square.png","contentUrl":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2024\/07\/mdmarketingdigital_logo_square.png","width":500,"height":500,"caption":"Agencia MD Marketing Digital"},"image":{"@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/md.marketingdigital","https:\/\/x.com\/MarketingD_Arg","https:\/\/www.linkedin.com\/company\/md-marketing-digital","https:\/\/www.pinterest.com\/mdigital\/"]},{"@type":"Person","@id":"https:\/\/www.mdmarketingdigital.com\/blog\/#\/schema\/person\/4a1da134bd209109da359cba81c5e9af","name":"Claudio Heilborn","description":"Claudio Heilborn es Co-Founder de varias empresas, entre ellas su ni\u00f1a mimada MD Marketing Digital. Con formaci\u00f3n t\u00e9cnica en Ingenier\u00eda, se ha dedicado al \u00e1rea comercial casi desde los comienzos de su carrera laboral. Su experiencia abarca el marketing de real estate y el dise\u00f1o y financiamiento de start ups. En los \u00faltimos a\u00f1os, apasionado por el marketing online, se ha dedicado a su estudio y a la conformaci\u00f3n de un compacto grupo de j\u00f3venes profesionales con s\u00f3lida formaci\u00f3n t\u00e9cnica y humana: MD Marketing Digital.","sameAs":["https:\/\/es.linkedin.com\/in\/claudioheilborn","https:\/\/x.com\/https:\/\/twitter.com\/Cheilborn"],"url":"https:\/\/www.mdmarketingdigital.com\/blog\/author\/claudio\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":11,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":14260,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/posts\/212\/revisions\/14260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/media\/220"}],"wp:attachment":[{"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mdmarketingdigital.com\/blog\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}