{"id":3173,"date":"2017-03-21T16:08:06","date_gmt":"2017-03-21T19:08:06","guid":{"rendered":"http:\/\/www.mdmarketingdigital.com\/blog\/?p=3173"},"modified":"2025-01-27T16:00:27","modified_gmt":"2025-01-27T19:00:27","slug":"dmoz-cronica-una-muerte-anunciada-seo","status":"publish","type":"post","link":"https:\/\/www.mdmarketingdigital.com\/blog\/dmoz-cronica-una-muerte-anunciada-seo\/","title":{"rendered":"Dmoz: Cr\u00f3nica de una muerte anunciada"},"content":{"rendered":"

Pocos comprenden la importancia que tuvo DMOZ<\/a> en la historia del SEO. En base al esfuerzo de sus editores humanos, DMOZ intent\u00f3 buscar un sentido al sinsentido de la internet. Y tan meritorio fue esto que, en una \u00e9poca, Google mismo extra\u00eda datos de DMOZ para crear los snippets de las p\u00e1ginas de resultados, cuando el sitio estaba inaccesible.<\/p>\n

\"Agencia<\/a><\/p>\n

La vieja escuela de SEO de luto<\/h2>\n

Lograr salir listado en DMOZ era la puerta de acceso al posicionamiento org\u00e1nico, sin vueltas. Para algunos, la espera era de meses, hasta a\u00f1os. Para otros afortunados, con alg\u00fan contacto dentro del team de editores, la aparici\u00f3n en DMOZ garantizaba que los rankings se dispararan, y le otorgaba jerarqu\u00eda y calidad al sitio.<\/p>\n

DMOZ ha muerto. Para los\u00a0que hacen SEO \u201cde la vieja escuela\u201d ser\u00e1 como jugar al p\u00f3ker con una baraja sin ases. Sin dudas, ser\u00e1 extra\u00f1ado por muchos, pero ya hab\u00edamos aprendido a prescindir de \u00e9l, y de otros directorios tambi\u00e9n. Era como el choque de dos trenes de frente: la mera existencia de buscadores, y otros sitios que aglutinan enlaces conspira contra el concepto de \u201ccalidad\u201d de Google, basado principalmente en el contenido y la calidad de la experiencia del usuario. Cuando un sitio falla en eso, no hay directorio que ayude con las m\u00e9tricas.<\/p>\n

As\u00ed, con el paso del tiempo, los detalles que antes lo hac\u00edan un sitio despojado de atractivos visuales, para centrarse solamente en la calidad de los enlaces que inclu\u00eda, se tornaron descuidados, imagen de la pobreza a la que estaba quedando inexorablemente relegado. Adi\u00f3s DMOZ, s\u00edmbolo de una era que no volver\u00e1 m\u00e1s.<\/p>\n

\"Agencia<\/a><\/p>\n

Autor: Andrea Picaso<\/p>\n","protected":false},"excerpt":{"rendered":"Pocos comprenden la importancia que tuvo DMOZ en la historia del SEO. En base al esfuerzo de sus…\n","protected":false},"author":2,"featured_media":3177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[607,1555],"tags":[625,6,255,606],"class_list":{"0":"post-3173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cultura-digital","8":"category-news","9":"tag-dmoz","10":"tag-md","11":"tag-posicionamiento-web","12":"tag-seo","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"\nSEO - Dmoz: cr\u00f3nica de una muerte anunciada - MD Blog<\/title>\n<meta name=\"description\" content=\"Pocos comprenden la importancia que tuvo DMOZ en la historia del SEO. Intent\u00f3 buscar un sentido al sinsentido de la internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdmarketingdigital.com\/blog\/dmoz-cronica-una-muerte-anunciada-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO - Dmoz: cr\u00f3nica de una muerte anunciada - MD Blog\" \/>\n<meta property=\"og:description\" content=\"Pocos comprenden la importancia que tuvo DMOZ en la historia del SEO. Intent\u00f3 buscar un sentido al sinsentido de la internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mdmarketingdigital.com\/blog\/dmoz-cronica-una-muerte-anunciada-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia MD Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/md.marketingdigital\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-21T19:08:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T19:00:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2017\/03\/DMOZ.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Claudio Heilborn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Cheilborn\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingD_Arg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claudio Heilborn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO - Dmoz: cr\u00f3nica de una muerte anunciada - MD Blog","description":"Pocos comprenden la importancia que tuvo DMOZ en la historia del SEO. 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