{"id":414,"date":"2013-01-24T12:18:25","date_gmt":"2013-01-24T15:18:25","guid":{"rendered":"http:\/\/mdmarketingdigital.com\/blog\/?p=414"},"modified":"2024-07-23T17:14:27","modified_gmt":"2024-07-23T20:14:27","slug":"marketing-en-youtube-caso-de-exito-will-it-blend-md-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.mdmarketingdigital.com\/blog\/marketing-en-youtube-caso-de-exito-will-it-blend-md-marketing-digital\/","title":{"rendered":"Marketing en Youtube: Caso de \u00e9xito \u201c\u00bfWill it blend?\u201d MD Marketing Digital"},"content":{"rendered":"<p style=\"text-align: center;\">Todos sabemos que hay productos m\u00e1s f\u00e1ciles de vender que otros. Imag\u00ednense que tienen que comercializar un utensilio de cocina, como por ejemplo, una batidora. \u00bfSuena medio aburrido y mon\u00f3tono para el <a title=\"Blog Home\" href=\"https:\/\/www.mdmarketingdigital.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a>, no? \u00bfHay alguna forma de darle un giro creativo y divertido a una campa\u00f1a de <a title=\"MD Home\" href=\"https:\/\/www.mdmarketingdigital.com\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a> para este tipo de productos? La respuesta es s\u00ed. La empresa Blendtec promociona su mezcladora en YouTube, filmando videos de su batidora mezclando art\u00edculos de tecnolog\u00eda y otros objetos bizarros en lugar de alimentos.<\/p>\n<p><iframe loading=\"lazy\" title=\"Will It Blend? - iPad\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/lAl28d6tbko?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Algunos implementan <a href=\"https:\/\/www.mdmarketingdigital.com\/agencia-seo\"><strong>SEO<\/strong><\/a>, otros <strong><a title=\"Adwords\" href=\"https:\/\/www.mdmarketingdigital.com\/agencia-publicidad-online\" target=\"_blank\" rel=\"noopener noreferrer\">SEM<\/a><\/strong>; Blendtec opt\u00f3 por viralizar una campa\u00f1a de videos. La consigna de estos videos es \u201cWill it Blend?\u201d o \u201c\u00bfSe mezclar\u00e1?\u201d. Es como ver un programa de cocina en el que un tipo mezcla iPhones, Ipads, pelotas de golf, varitas m\u00e1gicas y otras cosas inadecuadas para poner a prueba su batidora. \u00bfC\u00f3mo le funcion\u00f3 esta estrategia a Blendtec? Tienen 129 videos en YouTube, el canal tiene a m\u00e1s de 500.000 suscriptores y tiene m\u00e1s de 200.000.000 vistas.<\/p>\n<p><iframe loading=\"lazy\" title=\"Will It Blend? - Justin Bieber\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/I7TK_8RiVj8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\nEste caso de \u00e9xito nos muestra c\u00f3mo la creatividad es un elemento clave a la hora de plantear una estrategia de marketing digital.<\/p>\n<figure id=\"attachment_418\" aria-describedby=\"caption-attachment-418\" style=\"width: 150px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2013\/01\/IMG-20121221-WA003.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-418\" title=\"Community Manager - MD Marketing Digital\" src=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2013\/01\/IMG-20121221-WA003-150x150.jpg\" alt=\"Community Manager - MD Marketing Digital\" width=\"150\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-418\" class=\"wp-caption-text\">Felix \u201cEl Gato\u201d Augenstein \u2013 Community Manager made in Germany<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Todos sabemos que hay productos m\u00e1s f\u00e1ciles de vender que otros. Imag\u00ednense que tienen que comercializar un utensilio&hellip;\n","protected":false},"author":2,"featured_media":416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1031],"tags":[9,309,126,310,32,308],"class_list":{"0":"post-414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-digital","8":"tag-social-media","9":"tag-marketing-en-youtube","10":"tag-marketing-online","11":"tag-marketing-viral","12":"tag-md-marketing-digital","13":"tag-videos-virales","14":"cs-entry","15":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing en Youtube: Caso de \u00e9xito \u201c\u00bfWill it blend?\u201d - MD Blog<\/title>\n<meta name=\"description\" content=\"Todos sabemos que hay productos m\u00e1s f\u00e1ciles de vender que otros. Imag\u00ednense que tienen que comercializar un utensilio de cocina, como por ejemplo, una\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdmarketingdigital.com\/blog\/marketing-en-youtube-caso-de-exito-will-it-blend-md-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing en Youtube: Caso de \u00e9xito \u201c\u00bfWill it blend?\u201d - MD Blog\" \/>\n<meta property=\"og:description\" content=\"Todos sabemos que hay productos m\u00e1s f\u00e1ciles de vender que otros. Imag\u00ednense que tienen que comercializar un utensilio de cocina, como por ejemplo, una\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mdmarketingdigital.com\/blog\/marketing-en-youtube-caso-de-exito-will-it-blend-md-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia MD Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/md.marketingdigital\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-24T15:18:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-23T20:14:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mdmarketingdigital.com\/blog\/wp-content\/uploads\/2013\/01\/willitblend_black1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claudio Heilborn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Cheilborn\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingD_Arg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claudio Heilborn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing en Youtube: Caso de \u00e9xito \u201c\u00bfWill it blend?\u201d - MD Blog","description":"Todos sabemos que hay productos m\u00e1s f\u00e1ciles de vender que otros. 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