May 19, 2025

Best SEO courses to learn web positioning

8 minute read

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Content supervised by Claudio Heilborn

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In today’s digital world, knowing how to position your website in search engines is not a luxury—it’s a vital necessity. Mastering SEO can make the difference between a thriving business and one that barely survives. Fortunately, SEO courses is within everyone’s reach, but choosing the right path can be overwhelming.

There are countless SEO courses, from free options to take your first steps to very comprehensive and specialized paid programs. Some offer certificates that look great on your professional profile, while others focus purely on hands-on practice. Which one should you choose? It completely depends on where you are in your learning journey (do you want to learn SEO from scratch or do you already have experience?) and what your goals are. This article is designed to be your compass: we’ll help you navigate the sea of options and find the SEO course that best suits you.

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Compare the best SEO courses in Spanish

Choosing the best web positioning course shouldn’t be a guessing game. That’s why we’ve analyzed dozens of Spanish-language options based on clear criteria: platform reputation, format (asynchronous or live online), whether it’s a free or paid SEO course, whether it includes a certificate, and its focus (strategic, technical, content-based, or tool-oriented).

The following table summarizes the best current SEO courses so you can compare them at a glance:

Best Online SEO Courses
Course/Program Name	Institution/Platform	Estimated Duration	Cost	Certificate	Main Level
SEO Training Course	HubSpot Academy	4-5 hours	Free	Yes	Basic/Intermediate
SEO Toolkit	Semrush Academy	1-3 hours	Free	Yes	All
Fundamentals of Digital Marketing	Google Digital Garage	40 hours	Free	Yes	Basic
SEO Course from Scratch	Neolo Academy	Variable	Free	Yes	Basic
SEO for Beginners	Domestika	2-4 hours	Paid	Yes	Basic
SEO Specialization	Coursera (UC Davis)	4-6 months	Paid	Yes	Intermediate
Technical SEO	SE Ranking Academy	Variable	Free	Yes	Intermediate/Advanced
Professional SEO Master’s Program	Webpositer Academy	9 months (aprox)	Paid	Yes	Advanced
Advanced SEO Course	Aula CM	20 hours aprox.	Paid	Yes	Advanced
Google Search Console Training	Google Skillshop	2 hours	Free	Yes	Intermediate
Web Positioning: From Zero to Expert	Udemy	20 hours	Paid	Yes	Intermediate/Advanced

Each course meets different needs: there are short and free programs to start from scratch, and more extensive or specialized paid training. The variety is broad; there is no single course, but rather it will depend on your level and your goals.

Main SEO training platforms

Over the years, several platforms have gained recognition for offering quality SEO training. Let’s take a closer look at some of the most reliable and useful ones for those looking to advance in their digital careers:

HubSpot Academy

The HubSpot online SEO course is aimed at those who want to get started in the world of search engine optimization. Through short and explanatory modules, it covers fundamentals such as keyword research, on-page SEO, and performance analysis. It’s perfect for those seeking a solid foundation in a short amount of time.

Among its strengths are the clarity of the content, production quality, and the opportunity to obtain a free certificate. On the downside, being an introductory course, it may fall short for those who already have SEO experience.

Semrush Academy

Semrush offers several courses, ranging from introductory to technical SEO specialization. Their programs combine theory with the use of practical tools and are taught by recognized industry experts. Ideal for those who want to learn SEO from scratch and progress to more technical levels.

Access is free, and the content is very well structured. It also allows users to gain in-depth knowledge of the Semrush tool. The downside? It is focused on the Semrush ecosystem, so some parts may not be useful if you don’t have access to the tool.

Domestika

Domestika has brought together industry professionals to offer courses with a visual and practical approach. For example, Luis Villanueva’s course teaches everything from how to conduct keyword research to how to optimize URLs and understand Google Search Console.

The courses have excellent audiovisual quality and are often on sale. The main drawback is that some of the content may become outdated if not updated regularly.

Neolo Academy

Neolo offers a free SEO course with a certificate for beginners. It covers topics such as keywords, basic technical SEO, common mistakes, and quickly applicable tips.

Perfect for those who want to try it out without investing money. However, its depth is limited, so it serves more as a starting point than as a comprehensive training.

SE Ranking Academy

With a more technical approach, SE Ranking offers courses explaining how to do SEO, including advanced topics such as SEO audits, website architecture, and performance metrics. They are ideal if you already have prior knowledge and want to become more professional.

The key differentiator is the technical depth. Still, like Semrush, part of the content is focused on their own tool, so a subscription may be required to get the most out of it.

Google (Skillshop / Digital Garage)

Google, as the creator of the most widely used search engine, offers training through platforms like Digital Garage and Skillshop. Its most well-known course (often referred to simply as Google’s SEO course) is the Fundamentals of Digital Marketing, which includes modules on SEO. It focuses on basic concepts: how search engines work, the importance of keywords, and how to optimize a website at a fundamental level. It is mainly aimed at beginners.

The biggest advantage is that the information comes directly from Google, it’s free, and it offers a certificate. It’s an excellent starting point to understand Google’s philosophy regarding quality content and user experience. However, this free SEO course is very general. It does not go in-depth into advanced technical aspects or complex link-building strategies or specific tools beyond Google’s own (such as Search Console or Analytics). It wouldn’t be considered a complete professional SEO course on its own.

What should you consider when choosing an SEO course?

When faced with the decision to choose among so many SEO courses, it’s essential to consider your starting point. For beginners, a free SEO course like Google Digital Garage or HubSpot can be the ideal first step. These will allow you to get familiar with the basic concepts without committing to a significant investment. If you already have fundamental knowledge, an intermediate program that delves into specific strategies will help you move forward.

The world of SEO is constantly evolving with every search engine algorithm update. What worked a year ago might be ineffective today, so ongoing updates are not optional but necessary. Remember that even the most recognized experts spend time each month studying the latest trends and changes in the field.

A smart strategy is to start with a free SEO course that offers a certificate to build a solid foundation, and later invest in more specialized SEO training that aligns with your specific professional goals. This gradual approach will allow you to progress confidently and maximize the return on your educational investment.

Is it worth taking Google’s SEO course?

The Google SEO course, available through Google Skillshop or Google Digital Garage, is often the first contact many professionals have with the world of SEO. This program offers a solid introduction to the fundamental principles of web positioning from the perspective of the very source that sets the rules of the game: Google itself.

The training covers basic concepts such as how a search engine is structured, best practices for on-page optimization, and an introduction to Google’s free tools like Search Console and Analytics. Its main strength lies in clearly explaining the criteria Google values for content ranking—straight from the official source.

However, it’s important to keep expectations realistic: the SEO and ranking course from Google offers a general and somewhat superficial overview compared to more specialized training. It does not delve into advanced techniques like competitive analysis, complex link building strategies, or in-depth technical audits. Think of it as an excellent starting point, especially if you’re a beginner, but supplementing it with additional training will be necessary if you aim to become a well-rounded SEO professional.

Frequently Asked Questions About SEO Courses

Navigating the world of SEO training can raise questions. Here we answer some of the most common ones you might have when looking for the ideal SEO course for you.

What are the best SEO courses?

As we’ve seen throughout the article and in the comparison table, there is no single answer. The best SEO courses are those that align with your current knowledge level, your professional goals, your budget, and your learning style. For someone just starting out, free SEO courses from HubSpot or Google might be the best choice. For a professional looking to specialize, an advanced SEO course from Semrush Academy or a specific master’s program could be the ideal option. Review the table, research the platforms, and choose the one that resonates with you.

What should I study to become an SEO?

Becoming an SEO professional requires a combination of theoretical knowledge and practical skills. You need to understand how search engines work at a fundamental level.

You must also master keyword research, on-page SEO (content optimization, meta tags, website structure), off-page SEO (link building, domain authority), and technical SEO (crawling, indexing, load speed, structured data, sitemaps, robots.txt).

It’s also crucial to know how to analyze data using tools like Google Analytics and Google Search Console, and to be familiar with popular SEO tools such as Semrush, Ahrefs, Moz, or Screaming Frog. A basic understanding of HTML is also very useful. Beyond SEO courses, constant practice and experimentation are key.

Are there free SEO courses with a certificate?

Yes! Fortunately, there are excellent options if you’re looking for a free SEO course that also offers a certificate to add to your résumé or LinkedIn profile. As mentioned, Google Digital Garage and HubSpot Academy are two of the most popular and well-known platforms that offer a free online SEO course with certification.

Semrush Academy also offers several free certified courses. Platforms like Neolo or even Domestika occasionally release free courses or modules for a limited time. While these free certificates are a great starting point and show initiative, keep in mind that certificates from paid SEO courses or more extensive programs usually carry more weight in the job market—but starting with a free one is a smart strategy.

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Conclusions

Investing time—and sometimes money—in good SEO training is undoubtedly a smart decision in today’s digital landscape. Whether you’re an entrepreneur trying to increase your business’s visibility, a marketing professional looking to expand your skill set, or someone aiming to specialize in a high-demand field, mastering a web positioning course will open doors for you.

As we’ve explored, there is no single “best SEO course.” The ideal choice depends on your personal circumstances: your starting level (are you learning SEO from scratch or refining advanced techniques?), your goals (do you want a general overview or to become a technical specialist?), your budget, and the time you can dedicate. From a free SEO course to a full professional SEO training, there’s a path for everyone. What matters most is to start, be consistent, and never stop learning, as SEO is a field in constant evolution.We hope this guide has helped clarify your options. If you want to keep exploring the fascinating world of web positioning, discover tools, updated strategies, and practical tips, we invite you to keep exploring MD Marketing Digital’s blog. The SEO journey is just beginning!