SUCCESS CASES + SEO FOR LAW FIRMS IN MARBELLA

When we started working in February 2025, the firm had no digital presence at all. The site consisted only of a home page, a contact section and a team page that worked as an institutional résumé. There were no dedicated pages for the practice areas, nor a blog section able to answer the questions of prospective clients.

The home page was not optimised for any priority keyword, and the site did not reflect the local intent behind legal searches in Marbella. The architecture was too limited to develop useful internal linking, and the firm's Google Business Profile listings had not yet been created or verified.

Initial visibility depended almost entirely on a branded search tied to an intent unrelated to hiring legal services. On April 25, 2025, Search Console recorded 3 clicks, 125 impressions and an average position of 49.7. The challenge was to build from scratch a presence able to compete both in organic results and in local searches.

We began with a technical audit and keyword research aimed at understanding how users in Marbella searched for legal advice. Based on that analysis we designed a new architecture, with pages dedicated to Civil Law, Real Estate and Construction Law, Inheritance, Family Law, Judicial Proceedings and Appeals, and Civil and Commercial Mediation.

Each landing page was built around a specific search intent. We optimised titles, meta descriptions, headings and content, added structured data and resolved the technical adjustments needed to help Google crawl and understand the site.

In parallel, we created the blog section and an editorial strategy to capture informational searches linked to the practice areas. The articles were connected to the commercial pages through internal linking, helping to distribute authority and guide users towards the relevant services.

The strategy was completed with the creation, verification and optimisation of Google Business Profile, specific local SEO actions and a link building campaign to strengthen the domain's authority.

The main differentiator was not limiting the strategy to optimising the few existing pages. Growth came from building an architecture aligned with the practice areas and combining it with a content ecosystem that answered real user questions.

The new landing pages made it possible to compete for transactional searches, while the blog broadened topical coverage and fed those pages through internal linking. Google Business Profile, in turn, added the local layer the firm needed in order to appear in front of people searching for lawyers in Marbella. Coordinating these three fronts -services, content and local SEO- turned a practically empty site into an organic asset with sustained visibility.

Comparing April 25, 2025 with June 21, 2026, daily organic impressions grew from 125 to 2,932, an increase of 2,246%. Clicks went from 3 to 21, which represents 600% growth.

Average position improved by 40.5 places, from 49.7 to 9.2. This moved the site from the fifth page of results to sitting, on average, within the first page of Google.

Ahrefs recorded 62 ranking keywords, of which 24 reached the Top 3 and 45 entered the Top 10. In other words, almost 73% of the ranking keywords were already on the first page.

On the local front, the firm went from having no verified profile to recording 305 in the Google Business Profile local visibility indicator, expanding its presence in geolocated searches.

Data from Google Search Console, Ahrefs and Google Business Profile. Comparison: April 25, 2025 vs. June 21, 2026.