YOUR CUSTOMER WILL FIND YOU EVEN WITHOUT SEARCHING FOR YOU
Your goal is to be first in Google?
Ours is that you achieve it.
If you want us to be your digital marketing agency we would love to hear more about you.
WEB POSITIONING – SEO
Web optimization or SEO (search engine optimization) is a number of techniques that serve to position a website naturally in Google, through the selection of keywords. It is characterized as a long-term work, which seeks to position a company / product / service. The goal is not only to be positioned well in Google but also to increase the number of visitors on your website.
The most important search engines, including Google with the majority of searches performed, are studied and investigated. Search engines are constantly changing so it is important to be up to date with all the changes in the digital world. We are a vanguard digital marketing agency, focusing on new developments and customer needs.
An investigation of the most relevant keywords for your business is done. This research is conducted by an SEO analyst. The demand for these keywords per month, the difficulty of the word and the competition is analyzed. Once the keywords are selected they are shown to the customer to corroborate the type of strategy that is going to be performed.
The meta tags for each section of the website are optimized. Both the title and description must be unique and relevant to that section. It's always necessary to include the selected keywords and with the maximum of characters. It has to be attractive to the user, calling his attention with the objective to get a click on the result that Google displays.
CONTENT – ARCHITECTURE
The content of the website must be optimized with the selected keywords. It is ideal to offer a creative, unique and interesting text to the user. Never use duplicate content and deliver solutions to users. Also optimize the titles and pictures of each of the sections of the website. Each of the titles have to have their hierarchy (h1/h2) with the keyword and each image with its alt / title.
Optimizing the URL is one of the most important parts when it comes to implementing SEO on a website. A simple URL that contains keywords facilitates search engine rankings and also facilitates the understanding of the site for users, which is why it is necessary to modify them. Many users may feel uncomfortable entering to a long or strange URL page, that's why they must be drafted to be user-friendly and easy to remember.
There are two types of Link Building: one internal and one external. Internal means linking all sections of a web page to themselves, allowing users to navigate a website smoothly and without barriers. The other side of Link Building is the external. Let's find those websites that are relevant to our own, where we can put a link that leads to our website. Sites with a high PageRank and traffic are preferred.